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The Transformation Junction Blog

Practical, no-fluff guidance on technology delivery, automation, and people growth - written for busy UK teams who want results, not theory.

FeaturedAI SEO28 Jun 20266 min read

What is Generative Engine Optimisation? GEO Explained for Business Owners

Generative engine optimisation (GEO) explained: what it is, how it differs from SEO, why ChatGPT and Perplexity cite some businesses and ignore others, and what you need to do to b...

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