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The Transformation Junction Blog

Practical, no-fluff guidance on technology delivery, automation, and people growth - written for busy UK teams who want results, not theory.

FeaturedAI SEO28 Jun 20266 min read

What Is Generative Engine Optimisation? GEO Explained

Generative engine optimisation (GEO) explained: what it is, how it differs from SEO, why ChatGPT and Perplexity cite some businesses and ignore others, and what you need to do to b...

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