Generative engine optimisation (GEO) improves how clearly your brand, content and expertise can be discovered and understood across AI-assisted search. From £1,500/mo, we combine established SEO foundations with original content, entity clarity, independent corroboration and visibility measurement.
Named in answers
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Full GEO programme
Generative engine optimisation (GEO) is the practice of improving a business's visibility in AI-assisted discovery. It builds on SEO: crawlable pages, original and useful content, clear entities, accurate business information, evidence and relevant independent mentions. For Google AI features, Google explicitly says established SEO best practices remain the foundation and no special AI markup is required.
A business can hold the number-one Google ranking and still be completely absent from ChatGPT's answers. LLMs do not read rankings - they pull from indexed content, entity corroboration, topical authority and the consistency of facts about your brand across the web. GEO builds those signals specifically.
Most businesses are not yet investing in GEO. The tools are new, the discipline is emerging, and most SEO agencies have added "AI" to their website without changing what they deliver. The businesses that build GEO foundations now will be the ones AI tools recommend in 12 months when the field is crowded.
Answer engines use different retrieval systems and can change over time. Clear topical coverage, sourceable facts, consistent business details, sound indexation and useful page structure improve eligibility, but no individual tactic guarantees a citation.
AI visibility is not permanent. Platforms, indexes and responses change, so the durable approach is to maintain useful content, accurate entity information, independent evidence and regular measurement rather than trying to target model training data.
A six-part programme that improves discovery, content quality, entity clarity and measurement across relevant AI-assisted search surfaces.
We check whether your brand, founder, services and credentials are consistent and corroborated across GBP, LinkedIn, Companies House, directories and on-site schema.
We build a hub-and-spoke cluster around the important questions buyers ask about your service, giving search and AI systems stronger topical context.
Answer-first writing with atomic facts, clear entity references, structured headings and the citation-friendly format that LLMs extract and attribute to named sources.
Relevant structured data represents visible facts in a machine-readable format. We use supported types accurately, validate the markup and avoid claims that schema alone creates trust or citations.
We publish and align the same facts about your business across every major signal source - GBP, LinkedIn, Bing, Clutch, sector directories - so LLMs see consistent, credible information from multiple independent sources.
Monthly tracking of your mentions in ChatGPT, Claude, Perplexity and Gemini, with analysis of which queries you are winning, losing and should target next.
Six steps to becoming the business AI tools recommend by name.
We check whether your brand exists as a consistent, corroborated entity that LLMs can recognise - and find every gap that is blocking citation.
We build the full cluster of questions your buyers ask AI tools and assign each to a page - so your site becomes the deepest source on your topic.
We publish original, answer-first content across the topic cluster, with clear facts, supporting context and sources where claims need evidence.
We align verifiable brand facts across your website, business profiles and relevant third-party sources so people and discovery systems encounter consistent information.
We track your AI citations monthly and identify where to add content, corroboration and schema to expand coverage and lock in your position.
GEO is included in our Growth and Authority AI SEO plans. The Foundations plan covers AEO and technical SEO; GEO starts at Growth level where topical cluster building and corroboration stack work begins.
| Plan | Monthly | GEO included |
|---|---|---|
| Foundations | From £999/mo | Entity audit, basic schema, GBP alignment (GEO foundations) |
| Growth | From £1,500/mo | Full GEO: topical cluster, corroboration stack, GEO content, AI citation tracking |
| Authority | From £2,500/mo | GEO authority programme: digital PR, outpost publishing, monthly citation audit, category-leadership strategy |
Generative engine optimisation (GEO) means structuring your content and brand signals so the large language models that power AI search tools - ChatGPT, Claude, Perplexity, Gemini - can find, understand and cite your business when generating answers for users. It is different from SEO, which targets Google's ranking algorithm.
GEO is one component of AI SEO. AI SEO is the umbrella term covering GEO (getting cited in AI-generated answers), AEO (appearing in AI Overview answer boxes), LLM SEO (ChatGPT and Perplexity citation specifically) and classic Google SEO. Our AI SEO service covers all four.
See AI SEO services →There is no fixed citation timeline. Discovery depends on crawl frequency, indexation, query demand, source quality and the systems used by each platform. We establish a baseline, implement measurable improvements and report changes over time.
No, but a clear web presence helps. Smaller businesses can improve eligibility by publishing original expertise, keeping business facts consistent, earning relevant independent mentions and maintaining sound SEO foundations.
Also see: Answer Engine Optimisation →Speak directly with DD. No sales teams, no bots. Real conversations about your GEO project.
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hi@transformationjunction.comOur free AI visibility audit checks your citations across five AI engines, identifies the entity and content gaps blocking your inclusion, and maps a GEO action plan. Takes minutes - no commitment required.
Use these focused guides to plan the work, compare options and make a better-informed decision.