LLM SEO, sometimes called ChatGPT SEO, improves the signals that can help a business be found and cited in AI-assisted answers. From £999/mo, Transformation Junction works on crawl access, source clarity, original content, entity consistency and visibility measurement.
Named in answers
Cited as a source
Recommended by name
LLM SEO - also called ChatGPT SEO - is the practice of optimising your business to be cited inside the answers that large language models (LLMs) generate. ChatGPT, Perplexity, Claude, Gemini and Copilot all pull from web content, brand signals and indexed data to decide which businesses to name when users ask for recommendations. LLM SEO builds the specific signals each platform requires.
ChatGPT search uses web retrieval and documents OAI-SearchBot as the crawler used to surface websites in search answers. Retrieval arrangements can change, so we check relevant crawler access, indexation, factual page content and consistent brand information rather than relying on one search index.
Perplexity documents its own crawler controls and shows supporting sources in answers. Clear, factual, well-attributed pages improve source usability, but inclusion and the way a source is presented depend on the query and Perplexity's current systems.
Claude, Gemini and other tools use different retrieval arrangements that can change. The portable foundation is accessible content, a clear subject focus, consistent verifiable facts, original expertise and independent supporting sources.
A user asking an AI tool who to hire may be comparing suppliers. Being accurately represented in that research journey can create a valuable route to discovery alongside traditional search.
Five technical and content disciplines that together build citation across ChatGPT, Perplexity, Claude and Gemini.
We verify OAI-SearchBot, PerplexityBot, Claude-User and Bingbot can reach your site, and whitelist their IP ranges at the CDN/firewall level where needed.
We submit your sitemap to Bing Webmaster Tools, set up BingSiteAuth, use IndexNow for fast crawl triggering and verify key pages appear in Bing's index - the shared index ChatGPT and Perplexity pull from.
We align verifiable brand details across the website, business profiles and relevant third-party sources, reducing ambiguity for customers and discovery systems.
We build a hub-and-spoke content cluster around important buyer questions so search and AI systems have stronger topical context than a single isolated service page can provide.
We write content with specific, citable facts about your service, credentials, results and process - the precise type LLMs extract and attribute rather than paraphrase without credit.
Monthly reporting on your AI mentions across all major LLMs, which queries trigger citations, which competitors get named instead and where the next expansion opportunity sits.
| Signal | Traditional SEO | LLM SEO |
|---|---|---|
| Target index | Google Search | Bing (ChatGPT + Perplexity) + Google (Gemini + Claude) |
| Crawler to allow | Googlebot | OAI-SearchBot, PerplexityBot, Claude-User, Bingbot |
| Key ranking signal | Backlinks + PageRank | Topical authority + entity corroboration + factual density |
| Content format | Keyword density + length | Atomic facts + answer-first + structured entity references |
| Visibility metric | Position 1-10 on Google | Named citation in AI answer |
| Speed of gain | Months (new domains: 6-12 mo) | Weeks for citation signals (corroboration indexes faster than Google ranks) |
LLM SEO technical foundations (crawler access, Bing indexation) are included in every plan. The full corroboration stack, citation tracking and topical authority cluster are in the Growth plan upward.
| Plan | Monthly | LLM SEO included |
|---|---|---|
| Foundations | From £999/mo | AI crawler access audit, Bing indexation, OAI-SearchBot verification, basic entity schema |
| Growth | From £1,500/mo | Full corroboration stack, topical cluster content, monthly ChatGPT + Perplexity citation tracking |
| Authority | From £2,500/mo | Full LLM SEO programme: outpost publishing, Best-Of article strategy, weekly citation audit, competitor displacement |
LLM SEO (often called ChatGPT SEO) is the practice of improving a business's discoverability in AI-assisted answers. It builds on technical SEO, accessible and original content, clear entities, verifiable sources and visibility measurement.
Business size does not automatically exclude a company from AI-assisted answers. A focused small business can improve its eligibility through accessible, original content, clear entity information and credible corroboration, although inclusion is never guaranteed.
Yes. Crawlable pages, original content, good information architecture and credible external references are useful foundations across search and AI-assisted discovery. Each platform uses different and changing retrieval systems, so no single index or tactic covers every answer engine.
There is no fixed timeline. Crawler access changes can be made quickly, but discovery and citations depend on indexation, query demand, source quality and each platform's systems. We measure a baseline and report changes over time.
See how GEO builds AI citation long-term →Speak directly with DD. No sales teams, no bots. Real conversations about getting your business cited by AI.
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hi@transformationjunction.comOur free AI visibility audit samples major AI search surfaces, checks indexation and relevant crawler access, and identifies practical gaps. It provides a baseline, not a promise of recommendation.
Use these focused guides to plan the work, compare options and make a better-informed decision.